On The Boards: Deep Red Wine Merchant

View from the bottle shop looking toward Milwaukee Aveneu

In 2022, we began an exciting collaboration in the heart of Avondale, one of the coolest neighborhoods in the world according to Time Out. Located at 2901 N Milwaukee Avenue, Deep Red Wine Merchant was named for one of the owner's favorite films, Deep Red, an Italian horror classic written and directed by the infamous Dario Argento. We leaned heavily into the post-modern themes seen in design and architecture through the late 1970s and early 1980s. Eschewed for many years, we are starting to see some of the movement’s stronger elements reemerge in architecture and we are here for it!

Ravenswood based Formed Space was the general contractor and was a willing partner in our PoMo adventure. Stay tuned—we expect the grand opening to occur towards the end of September 2023. Please be sure to follow Deep Red Wine Merchants on social media for updates. 


You can learn more about Deep Red’s owner, Dave Thompson, and his mission in Block Club and Eater Chicago.

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